Distribution

New Era caps are sold at large retail chains, but the company also contracts with independent retailers who wish to carry their products. The company's first flagship store opened in May 2006 in New York City's SoHo district. In November 2006, a second flagship store opened in the company's hometown of Buffalo, New York. A third store followed opening in London in spring 2007. In August 2007, the company's Toronto store, on Queen Street West, and Atlanta store, on the corner of Cone and Luckie, opened. New Era also has opened two more European Flagship stores, one in Berlin and another in Birmingham, and another in Tokyo

---